Analytics Implementation Specialist

New York, New York

A mass-media entertainment company is seeking an Analytics Implementation Specialist to collaborate on strategy development and decision-making through holistic data analytics and actionable recommendations.  The team is focused on leveraging best practices in digital analytics to analyze and synthesize data from multiple sources to drive a quality user experience while maintaining and improving monetization opportunities. This is a great opportunity to work for a Fortune 500 company a major player in the entertainment industry.

 

Responsibilities:

· Work closely with Marketing, Product, Engineering and Development teams to configure, customize, and operate web analytics tools for website performance reporting 

· Collaborate regularly with cross-functional teams and internal stakeholders to understand their needs, define business objectives, translate business requirements into data requirements, provide implementation guidelines, and support QA/UAT process to ensure analytics tracking is implemented correctly and holistically prior to product launches

· Perform data quality audits, identify data collection issues, suggest improvements and implement fixes, as possible

· Leverage existing requirement documentation to support product and engineering teams and document new requirements as needed

· Understand tracking implementations across our properties using Adobe Launch tag management

· Understand and support the management of testing tools (Adobe Target)

· Provide tier-one troubleshooting for data issues and investigations

· Support overall strategy, design & structure for web measurement and tagging

· Be able to interact in positive ways with product, marketing, technology and other teams

· Be able to analyze web traffic, click-tracking data and assist with reporting requests

 

Qualifications and Skills:

· Excellent analytical, debugging and technical problem-solving skills

· Strong understanding and interest in JavaScript

· Ability to manage and balance multiple (and sometimes competing) priorities in a fast-paced, complex business environment

· Team player and relationship builder

· Excellent written and verbal communication skills

· Requires extensive experience in technical validation of digital analytics implementation solutions (namely Adobe Analytics and Adobe Target) across desktop, tablet and mobile platforms, as well as in mobile apps

· BS/BA in related discipline, i.e. computer science, analytics, data sciences, statistics, business, etc.

· 3+ years of experience with web analytics tools, such as Adobe Analytics or Google Analytics

· Minimum 2 years of experience with analytics implementation, specifically

· Advanced experience with Adobe Analytics, Analytics & Developer tools

· Experience in developing using JavaScript, HTML, CSS

· Knowledge of S-code, context variables, processing rules, Adobe Analytics admin panel

· Experience with debugging tools

JustinBradley is an EO employer - Veterans/Disabled and other protected categories 


Category: Information Technology

Reference ID: 8357

Date Posted: 06/03/2019